Short, practical notes on getting more of your real customers onto Google.
A counter stand, a table tent, the bill folder, a receipt QR code. A tap only happens if the card is somewhere the customer has already stopped, not somewhere they have to go looking. In a restaurant the bill folder works best, because every guest looks at it. In a shop it's the till.
The best time to ask is right after the service is done: the bill is paid, the haircut is finished, the order is handed over. A short line from the person who served them, such as "If you've got a second, a Google review really helps us", with the card in reach, turns far more customers into reviewers than a sign on the wall.
Every extra step loses reviewers. An NFC card opens the Google review page as soon as a phone touches it. A QR code does the same for phones without NFC. Neither needs an app or a login, so the customer is writing within seconds.
Google's policy and UK consumer law both prohibit review gating: asking only customers you expect to be pleased, or filtering people before they reach Google. Every OLQ tap goes to the same Google review page for every customer. That is the only kind of review collection that keeps your listing safe.
When each team member hands over their own card, you can see who brings in the taps. It's a simple way to recognise the people doing it well and to coach the rest, without asking anyone to log in.
Each location has its own Google listing, so each needs its own review link. With one dashboard across every branch, you can spot the location where cards have gone missing or staff have stopped asking.